ReputeLift Terms of Service

Effective date: 2026-06-02

Last updated: 2026-06-02

These Terms of Service ("Terms") form a binding agreement between you ("you," "your," "Customer," or "User") and Martello Systems LLC ("Martello Systems," "Company," "we," "us," or "our"), the operator of ReputeLift, available at reputelift.com and related subdomains, applications, and services (collectively, the "Service").

Please read these Terms carefully. Section 5 (Marketing & Review-Management Tool / No Guarantee & No Legal Advice), Section 6 (Messaging — You Are the Sender), Section 11 (Disclaimers of Warranties), Section 12 (Limitation of Liability), and Section 16 (Governing Law & Dispute Resolution, including a binding arbitration provision and class-action waiver) are especially important and affect your legal rights.

1. Agreement to Terms

By accessing or using the Service, creating an account, starting a free trial, or clicking to accept these Terms, you agree to be bound by these Terms and by our Privacy Policy, which is incorporated here by reference. If you do not agree, you must not access or use the Service.

If you are using the Service on behalf of a business, partnership, or other entity, you represent that you have authority to bind that entity to these Terms, and "you" refers to both you individually and that entity.

We may update these Terms from time to time as described in Section 15. Your continued use of the Service after changes become effective constitutes your acceptance of the revised Terms.

2. Description of Service

ReputeLift is a software-as-a-service online-reputation and review-management tool that helps businesses request, monitor, organize, and respond to customer reviews. The Service may, among other things:

Let you upload, import, and store your own customer contact lists (names, email addresses, and mobile phone numbers) and business details;
Send review-request messages to your customers by email and, where enabled, by SMS text message, on your behalf and at your direction;
Retrieve, display, and track reviews and ratings from connected review platforms, including Google Business Profile and Facebook/Meta;
Generate optional AI-assisted draft responses to reviews for your review and approval before you post them;
Provide a dashboard, analytics, a unified review inbox, printable QR codes, and notifications (including an optional weekly digest email).

The Service is a marketing and workflow tool. We do not control the review platforms, do not decide whether any review is published, displayed, ranked, or removed, and do not guarantee any result. See Sections 5 and 6.

We may add, modify, suspend, or discontinue features at any time. The features available to you may depend on your subscription plan.

3. Eligibility & Accounts

Eligibility. You must be at least 18 years old and capable of forming a binding contract to use the Service. The Service is intended for business use and is not directed to children.
Account registration. To use most features, you must create an account and provide accurate, current, and complete information. You agree to keep your account information up to date.
Account security. You are responsible for safeguarding your login credentials and for all activity that occurs under your account. You agree to notify us promptly at support@reputelift.com if you suspect unauthorized use of your account.
Authorized users. You are responsible for the actions of anyone you authorize to access your account, and for ensuring their use complies with these Terms.
Accuracy of your data. You are responsible for the accuracy of all business, customer, and contact information you enter or import. The Service's messages and outputs depend on the accuracy of what you provide.

4. Subscriptions, Billing & Trials

Free trial. We may offer a 14-day free trial. Unless you cancel before the trial ends, your subscription will automatically convert to a paid, recurring subscription and your payment method will be charged the applicable fee. Trial eligibility may be limited to new users and to one trial per person or entity.
Subscriptions and auto-renewal. Paid subscriptions are billed on a recurring monthly basis unless otherwise stated at the point of purchase. Your subscription automatically renews at the end of each billing cycle, and your payment method will be charged the then-current fee, until you cancel.
Payment processing via Stripe. All payments are processed by our third-party payment processor, Stripe, Inc. By providing a payment method, you authorize us and Stripe to charge that method for all fees due. We do not store your full payment card numbers; see our Privacy Policy.
Pricing and taxes. Prices are stated in U.S. dollars and exclusive of applicable taxes unless stated otherwise. We may change our prices, and we will provide notice of price changes before they take effect, typically applying at your next renewal. You are responsible for any applicable taxes.
Cancellation. You may cancel at any time through your account settings or by contacting support@reputelift.com. Cancellation takes effect at the end of your then-current billing cycle. You retain access to paid features until the end of the period you have already paid for.
No refunds for partial periods. Except where required by applicable law, all fees are non-refundable, and we do not provide refunds or credits for partial billing periods, partial months, unused time, or features not used. Cancelling stops future charges but does not refund the current period.
Failed payments. If a charge fails, we may retry the charge and may suspend or terminate your access to paid features until payment is successfully processed.

5. Marketing & Review-Management Tool / No Guarantee & No Legal Advice

IMPORTANT — PLEASE READ CAREFULLY. ReputeLift is a marketing and review-management tool. It is NOT a law firm, NOT a marketing or legal advisor, and NOT a substitute for professional legal, marketing, tax, or compliance advice. Nothing in the Service constitutes legal advice or creates an attorney–client relationship.

No guarantee of results. We do not guarantee any particular outcome, including any number, rating, sentiment, or quality of reviews, any improvement in your search ranking, visibility, reputation, sales, or any other result. Review platforms independently control whether reviews are collected, published, displayed, ranked, or removed, and may change their algorithms and policies at any time. Any examples or projections are illustrative only and are not promises of performance.
You are responsible for platform compliance. You — not ReputeLift — are solely responsible for understanding and complying with the terms, policies, and guidelines of every review platform you use, including Google Business Profile and Facebook/Meta. This includes, without limitation, prohibitions on "review gating" (selectively soliciting or routing only happy customers to leave public reviews while diverting or suppressing dissatisfied ones), on offering incentives for reviews where prohibited, and on fake, fabricated, or misleading reviews. The Service is designed to request feedback from all customers alike; how you configure and use it is your responsibility.
FTC and consumer-protection compliance. You are responsible for complying with applicable U.S. Federal Trade Commission (FTC) guidance and rules on endorsements, testimonials, and consumer reviews, and with all other applicable consumer-protection laws. You must not use the Service to publish deceptive reviews, suppress negative reviews, or misrepresent the origin or independence of any review.
Your business decisions. You are responsible for your own business decisions and for how you respond to reviews. AI-assisted draft responses are suggestions only; you must review, edit as needed, and approve them before posting, and you are solely responsible for the content you publish.

6. Messaging — You Are the Sender

You are the sender and responsible party. When the Service sends review-request or follow-up messages to your customers by email or SMS, those messages are sent on your behalf, at your direction, and from your business identity. You are the sender and the party responsible for them. Martello Systems acts only as a technology provider that transmits the messages you configure and trigger.
You must have consent and a lawful basis. You represent and warrant that you have obtained all consents and have a lawful basis required to contact each customer through the Service, including any prior express consent required to send marketing or transactional text messages, and that the contact information you provide is accurate and lawfully obtained. You must not upload contacts you are not permitted to message.
Compliance with messaging laws. You are solely responsible for complying with all laws that apply to the messages you send, including the Telephone Consumer Protection Act (TCPA) and related rules for SMS/text messaging, the CAN-SPAM Act and other email laws, state telemarketing and "do-not-call" laws, and any applicable international rules. This includes honoring opt-out requests, providing required sender identification, and not contacting numbers or addresses on suppression or do-not-contact lists.
SMS consent and opt-out (where SMS is enabled). Where you send SMS messages, you must obtain the recipient's prior consent to receive text messages from your business and must comply with TCPA and carrier requirements. The Service includes opt-out language ("Reply STOP to opt out") in outbound SMS and automatically processes inbound STOP, UNSUBSCRIBE, CANCEL, QUIT, and similar replies by suppressing further SMS to that number, and START/YES to resubscribe. You remain responsible for honoring all opt-outs, including those communicated to you outside the Service, and message and data rates may apply to recipients.
Email opt-out (CAN-SPAM). Review-request and notification emails must include accurate sender information and a functioning unsubscribe mechanism, and you must promptly honor unsubscribe requests. You must not send emails to recipients who have opted out.
No prohibited content. You must not use the Service to send unsolicited bulk messages, spam, or any unlawful, deceptive, harassing, or infringing content.
Our role. We may suspend or limit messaging, or terminate your account, if we believe your messaging violates law, carrier or platform rules, or these Terms, or creates risk to the Service or other users.

7. Acceptable Use

You agree not to, and not to permit anyone else to:

Use the Service for any unlawful, fraudulent, or deceptive purpose, or in violation of any applicable law;
Use the Service to send unsolicited, deceptive, or unlawful messages, or in violation of any anti-spam, telemarketing, or consumer-protection law (including CAN-SPAM, TCPA, and applicable SMS/email regulations);
Solicit, incentivize, filter, gate, suppress, fabricate, or otherwise manipulate reviews in violation of the policies of any review platform (including Google and Facebook/Meta) or applicable law (including FTC guidance on endorsements and reviews);
Upload or transmit content or contact data that is unlawful, infringing, defamatory, or that you lack the right or consent to send;
Reverse engineer, decompile, or attempt to derive the source code of the Service, except where such restriction is prohibited by law;
Access, scrape, harvest, or copy the Service or its data except as expressly permitted, or use automated means without our written permission;
Interfere with, disrupt, overload, or attempt to gain unauthorized access to the Service or other users' accounts, or introduce malware;
Resell, sublicense, rent, or otherwise commercially exploit the Service without our written permission.

We may investigate and take appropriate action, including suspending or terminating accounts, for any suspected violation.

8. Third-Party Services & Integrations

The Service interoperates with or references third-party services and platforms, including Google Business Profile and Facebook/Meta (for retrieving and managing reviews and directing customers to leave reviews), our payment processor (Stripe), our email provider (Brevo), our SMS provider (Twilio), and our AI provider (Anthropic, for optional draft responses). We do not control and are not responsible for the availability, accuracy, content, or practices of any third-party service. Your use of third-party services and any platform you connect is governed by their own terms, and you are responsible for complying with them. References to or integrations with third parties do not imply endorsement or affiliation, and we are not affiliated with, sponsored by, or endorsed by Google, Facebook/Meta, or any other platform.

9. SMS and Email Communications Consent (Your Account)

Service communications. By creating an account, you consent to receive transactional and account-related communications from us by email, including billing notices, security alerts, weekly digests you enable, and changes to the Service or these Terms.
Account SMS (where applicable). Where you provide a mobile phone number and opt in, you consent to receive account-related text messages from or on behalf of ReputeLift. Consent to receive SMS messages is not a condition of purchasing the Service.
Message frequency and rates. Message frequency varies based on your settings and activity. Message and data rates may apply according to your mobile carrier plan. Carriers are not liable for delayed or undelivered messages.
Opt-out. You may opt out of account SMS at any time by replying STOP to any text, and reply HELP for help. You may also adjust notification preferences in your account settings or contact support@reputelift.com. You may opt out of non-essential email through the unsubscribe link, though we may still send essential transactional messages.
TCPA acknowledgment. You represent that you are the subscriber or customary user of any phone number you provide and are authorized to consent to receive messages at that number. (This Section 9 concerns messages we send to *you*; messages you send to *your customers* are governed by Section 6.)

10. Intellectual Property

Our rights. The Service, including its software, design, text, graphics, logos, the ReputeLift name and brand, and all content other than your own data, is owned by Martello Systems LLC or its licensors. We grant you a limited, non-exclusive, non-transferable, revocable license to access and use the Service for your internal business purposes during your subscription, subject to these Terms.
Your data. You retain ownership of the business, customer, review, and account data you submit or that is retrieved on your behalf ("Your Data"). You grant us a worldwide, non-exclusive license to host, process, display, and use Your Data as necessary to provide and improve the Service, to send the communications you have authorized, and as described in our Privacy Policy. You represent that you have the rights and consents necessary to submit Your Data and to have us process it.
Feedback. If you send us suggestions or feedback, you grant us a perpetual, irrevocable, royalty-free license to use it without restriction or obligation to you.

11. Disclaimers of Warranties

THE SERVICE AND ALL CONTENT, DATA, MESSAGES, REVIEWS, ANALYTICS, AND AI-ASSISTED OUTPUTS ARE PROVIDED "AS IS" AND "AS AVAILABLE," WITHOUT WARRANTIES OF ANY KIND, WHETHER EXPRESS, IMPLIED, OR STATUTORY.

To the maximum extent permitted by applicable law, we disclaim all warranties, including any implied warranties of merchantability, fitness for a particular purpose, title, and non-infringement. Without limiting the foregoing, we do not warrant that: the Service or any data within it is accurate, current, complete, or reliable; the Service will be uninterrupted, timely, secure, or error-free; any message will be delivered, delivered on time, or received; any review will be collected, published, or displayed; any AI-assisted draft is accurate, appropriate, or compliant; or the Service will meet your requirements or achieve any particular result. Some jurisdictions do not allow the exclusion of certain warranties, so some of the above may not apply to you.

12. Limitation of Liability

TO THE MAXIMUM EXTENT PERMITTED BY LAW, IN NO EVENT WILL MARTELLO SYSTEMS LLC, ITS OWNERS, OFFICERS, EMPLOYEES, AGENTS, OR LICENSORS BE LIABLE FOR ANY INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, EXEMPLARY, OR PUNITIVE DAMAGES, OR FOR ANY LOSS OF PROFITS, REVENUE, DATA, GOODWILL, OR BUSINESS OPPORTUNITY, OR FOR ANY FINES, PENALTIES, OR CLAIMS ARISING FROM MESSAGES YOU SENT OR YOUR REVIEW PRACTICES, ARISING OUT OF OR RELATING TO THE SERVICE OR THESE TERMS.

OUR TOTAL CUMULATIVE LIABILITY FOR ALL CLAIMS ARISING OUT OF OR RELATING TO THE SERVICE OR THESE TERMS WILL NOT EXCEED THE TOTAL AMOUNT OF FEES YOU ACTUALLY PAID TO US FOR THE SERVICE IN THE TWELVE (12) MONTHS IMMEDIATELY PRECEDING THE EVENT GIVING RISE TO THE CLAIM. These limitations form an essential basis of the bargain between you and us. Some jurisdictions do not allow certain limitations, so some of the above may not apply to you.

13. Indemnification

You agree to defend, indemnify, and hold harmless Martello Systems LLC and its owners, officers, employees, agents, and licensors from and against any claims, liabilities, damages, losses, and expenses (including reasonable attorneys' fees) arising out of or related to: (a) your use of the Service; (b) Your Data or any information or content you submit or publish; (c) the messages you send through the Service and your compliance or non-compliance with TCPA, CAN-SPAM, or any messaging or consumer-protection law; (d) your review practices and your compliance or non-compliance with any review-platform policy or FTC guidance; or (e) your violation of these Terms or any law or third-party right.

14. Termination

By you. You may stop using the Service and cancel your subscription at any time as described in Section 4.
By us. We may suspend or terminate your access at any time, with or without notice, if we believe you have violated these Terms, if required by law, to protect the Service or other users, or for any other reason in our discretion.
Effect of termination. Upon termination, your right to use the Service ends. We may delete Your Data after a reasonable period in accordance with our Privacy Policy and applicable law; you are responsible for exporting any data you wish to keep before termination. Sections that by their nature should survive — including 5, 6, 10, 11, 12, 13, 16, and 17 — survive termination.

15. Changes to Terms

We may modify these Terms from time to time. When we make material changes, we will update the "Last updated" date and may provide additional notice. Changes are effective when posted unless stated otherwise. Your continued use after changes take effect constitutes acceptance. If you do not agree, you must stop using the Service and cancel your subscription.

16. Governing Law & Dispute Resolution

Governing law. These Terms and any dispute arising out of or relating to them or the Service are governed by the laws of the State of Utah and applicable U.S. federal law, without regard to conflict-of-laws principles.
Informal resolution first. Before filing any claim, you agree to first contact us at support@reputelift.com and attempt in good faith to resolve the dispute informally for at least 30 days.
Binding arbitration. If we cannot resolve a dispute informally, you and we agree that any dispute arising out of or relating to these Terms or the Service will be resolved by final and binding arbitration administered by a recognized arbitration provider under its applicable rules, rather than in court, except as provided below. Judgment on the award may be entered in any court of competent jurisdiction.
Class-action waiver. You and we agree that each may bring claims against the other only in an individual capacity, and not as a plaintiff or class member in any purported class, collective, or representative proceeding.
Exceptions. Either party may (a) bring an individual claim in small-claims court if it qualifies, and (b) seek injunctive or equitable relief to protect its intellectual property or confidential information.
Opt-out of arbitration. You may opt out of this arbitration agreement by sending written notice to support@reputelift.com within 30 days of first accepting these Terms.
Time to file. To the extent permitted by law, any claim must be brought within one (1) year after it arises, or it is permanently barred.

17. Contact

If you have questions about these Terms or the Service, contact Martello Systems LLC — ReputeLift, at support@reputelift.com (reputelift.com).